P&G Chooses Love Over Bias
Sponsoring the Olympics since 2009, Procter & Gamble has once again made an ad for their “Thank You, Mom” campaign — only this time they’re getting a bit more political. The ad highlights people of different sexual orientations, races, and religions, and asks the viewers to see the world “Through a mom’s eyes.” It’s a heart warming commercial, that’s surely a response to the tense political climate in America today. The spot aired during the Ellen DeGeneres Show this week.
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I write about all things social media, marketing, business, and creativity. Founder of Cave Social.
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Responses
Conversation between Mark Armstrong and Justin Kerby.
Loved the Samsung, KFK, and KFC ads — all great examples of the content marketing power of humor. As Cisco’s Tim Washer has said: “Comedy is the most powerful way to humanize a brand because it demonstrates empathy… and if you can make someone laugh, that is the most intimate connection you can make.” Great post, thanks for sharing.
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Thanks for reading, Mark! I agree, all really great ads — I personally love it when a print ad grabs my attention, so really loved the Kentucky for Kentucky placement. Creative minds over there.
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Conversation between Davide Carpin and Justin Kerby.
I honestly loved Samsung Galaxy ad. It makes sense. Thanks for letting me discover P&G new ad, brilliant!
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No problem Davide, thanks for reading/listening!
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