Do online sales funnels work? (A non-BS guide for all the haters)

Hey ,

Have you ever felt skeptical of something new?

You don't quite understand it. You may even label it as BS.

A few months back, I was chatting with my buddy Stuart Brent on Skype.

Stuart is the founder of UserInput.io. He also runs a t-shirt printing company for startups.

Here's a snippet of our conversation.

Stuart: My business partner thinks that sales funnels are BS.

Me: That's interesting. Why?

Stuart: He has his reasons. If you were to write a "no-BS guide," I could share it with him and convince him it's worth investing in.

Me: All right, well then that's my next article.

Just like that, it was decided.

Here's a quick recap for those of you new to the blog: online sales funnels are a real thing. Yes, they're overhyped by some marketers, but they continue to earn their place as the best strategic framework for online marketing.

So what exactly is a sales funnel?

It's a series of steps that attract prospects, lead them towards a purchase decision, and work to convert or upsell them.

I've defined sales funnels in great detail in the past.

For the rest of this article though, I'll focus on showing you how the sales funnel actually works and how it gets results.

[Click here to read the full article]

Keep hustlin, stay focused,

Matt

PS - We're launching a free 4-part video training series on how to create a six-figure sales funnel starting next week. Keep an eye out, you're really going to like it... :)

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